Utilize free social media to promote your small business. The process requires a front-end loaded investment in time, but it is well worth the effort when using free or very low cost utilities on the Internet. The return may surprise you.
Set up a Google or Word Press blog. A blog is quite different from a web site. Provide good, solid information free of charge and use blog searches for synergistic businesses to team with. Teaming is an absolute necessity these days.
Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client or potential teaming partner with your presentation tools available to bring your expertise to whatever topic they are interested in.
Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically The idea is to refer clients to article links at your blog to avoid having to repeat yourself over and over in new business marketing, thereby keeping yourself available for specific inquiries and closing deals.
Link everything together and begin answering questions as well as registering at many of the free applications for networking web sites on the Internet to see how that can benefit your product and services. Utilities like Twitter, Alignable, Pinterest and About Me will serve your site well.
You may wish to consider Google Ad Sense for cash flow. It is free and could supplement your income with ads in the margin of your blog.
Integrating and networking platforms together is the best approach. Most of the free applications of the type discussed here have profile features to link back to your blog and many will automatically publish your content on their site, once linked.
Content is king and the queen is a hub of strong useful information with spokes emanating from it like those of a wheel to many free social networking platforms where your brand, your consistency and your offerings drive the engine that is your enterprise.
Below is an example of a blog I have been running for over decade as an extension of my volunteer work.
Report Kenneth's answer
Kenneth answered your question well, Trina.
When you have no money, you pay with time and all available resources and help. Choose one best social network suitable for your business and build a powerful strategy around it. One network itself can return massive results when done well for 3-4 months. Since you're not willing to use paid advertising, give it time.
Social media marketing along with the website will work best.
Start with these two elements and go ahead. I have everyone who used this getting results and feeling happy with their decision.
All the best.