Free Live Session Webinar for Entrepreneur Support Organizations · Wednesday, November 18 · 12:00 PM CT / 1:00 PM ET
Free webinar for entrepreneur support organizations

Building Business Mentorship Programs that Work

Practical lessons from Micromentor for designing, managing, and growing mentorship programs for entrepreneurs. Making the match is only the beginning. Bring your program, or the one you're planning, and leave with six questions that shape a model that works for your entrepreneurs, your ecosystem and your capacity.

Three things to take back:
  • ✓
    Start with the outcome, not the mentor: what should mentorship change for your small businesses?
  • ✓
    Design beyond the match: the structure, tools and human support that keep a relationship moving.
  • ✓
    Build for quality and sustainability, at the level of support you can deliver well.
Mikaila Belk Michelle Kostouser
With Mikaila Belk & Michelle Kostouser
Wednesday, November 18 · 12:00 PM CT / 1:00 PM ET

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Free · Live online · Recording sent to everyone who registers

Can’t make it live? Register anyway and we’ll send you the recording.

Global Entrepreneurship Week North Texas
Part of Global Entrepreneurship Week North Texas

This is an official activity of Global Entrepreneurship Week, an international movement to empower entrepreneurs and make it possible for anyone, anywhere to start successfully and scale. You are participating as part of the GEW-North Texas Community.

Six questions to consider as you build your mentorship model

The model has to work for your entrepreneurs, your ecosystem, and your capacity.

1

Start with the goal

What are we trying to accomplish?

2

Recruit the right people

Who needs to participate?

3

Prepare participants

What do they need before they begin?

4

Match with intention

How do we create useful connections?

5

Manage the experience

What happens after the match?

6

Measure, sustain & scale

How do we know it's working, and keep it going?

Your goal shapes your model

Before you recruit a single mentor: what do you want mentorship to help your entrepreneurs accomplish? The answer decides where your program sits on each of these.

Quick technical advice
Long-term relationship
General business support
Specialized expertise
Local network
Broader mentor network
High-touch, smaller reach
Lighter-touch, greater reach

There isn't one “best” model, only the one that fits what you're trying to accomplish.

What we'll cover

How we approach each step at Micromentor, what we've learned along the way, and the question to take back to your own program.

1 · Goal

Start with the outcome, not the mentor

Who are your entrepreneurs, where are they in their journey, and what should mentorship change for their businesses? At Micromentor, the experience changes based on who we serve, from broad access to business expertise to structured support around a specific outcome.

Ask yourself What combination fits your entrepreneurs, goals and capacity?

2 · Recruit

Recruit for the need

Not just who is willing to mentor, but what expertise your entrepreneurs need. What makes a volunteer model work, and why the best mentor may not be the closest one: local context matters, and so does access to the right expertise.

Ask yourself Which needs can your region meet locally, and which need a wider network?

3 · Prepare

Business expertise is not the same as being a mentor

Expertise, plus mentoring skills, plus clear expectations, makes better mentorship. How our Mentor Masterclass prepares volunteers for the mentoring role, and what entrepreneurs need to know before the first conversation.

Ask yourself What do both sides need before they begin?

4 · Match

A good match starts with a need

Entrepreneur-led matching (our primary model) versus program-led matching (which we use in some higher-touch programs). Need, expertise, fit and availability make a stronger match. Relevance matters, but so does responsiveness.

Ask yourself How much of the matching should your entrepreneurs own, and where does your team step in?

5 · Manage

The match is the beginning

Structure, tools and human support turn a connection into a mentoring relationship. How we combine self-directed relationships, technology-enabled nudges and community support, and how to design the mentoring approach around the outcome you want.

Ask yourself Who, or what, owns the experience after the match?

6 · Measure

Measure, sustain and scale

Reach, engagement, experience and outcomes, because activity doesn't always equal value. What keeps mentors and entrepreneurs engaged after the initial enthusiasm wears off, and how to scale the model, not the chaos.

Ask yourself What would tell you that your mentorship program is working?

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Scale the model, not the chaos

Scaling doesn't always mean serving more people. It means building a model you can deliver consistently at the reach you choose.

Higher touch / smaller reach
Lighter touch / greater reach
Staff coordination
More hands-on and curated
More community-supported and self-directed
Mentor pool
Smaller, more actively managed
Larger, more distributed
Technology
Supports staff and participants
Carries more of the coordination
Participant autonomy
More guided
More self-directed
Measurement
More personal follow-up
More systematic signals and surveys
The real question Not “How do we scale?” but “What level of support can we deliver well?”
Mentorship works

18 years of learning what makes mentorship work

Experience building and supporting mentorship programs across different communities, geographies, and entrepreneur needs.

18

years of virtual mentorship.

500k+

entrepreneurs and volunteer mentors.

30+

partner programs, in the US and globally.

What entrepreneurs tell us

42%

of mentored entrepreneurs on Micromentor increased revenue, twice the rate of non-mentored entrepreneurs.

70%

of mentored entrepreneurs increased their leadership skills.

8/10

average rating entrepreneurs gave their mentorship experience on Micromentor.

Why we're hosting this

Micromentor has spent 18 years learning what makes mentorship work, connecting entrepreneurs with volunteer business mentors across different communities, geographies and needs.

We first shared these lessons with Oregon's Regional Innovation Hubs in October. The questions they asked are the ones every entrepreneur support organization faces: who to recruit, how to match, what happens after the match, and how to keep it going.

In this session we'll share how we approach mentorship at Micromentor, what we've learned along the way, and the questions that can help you shape the right model for your program.

Michelle Kostouser hosting a Micromentor partner session
Live partner session with Micromentor

Your hosts

The Micromentor team behind this session.

Mikaila Belk

Mikaila Belk

Customer Success Manager · Micromentor

Works with Micromentor’s partner organizations to bring mentorship to the entrepreneurs they serve.

Michelle Kostouser

Michelle Kostouser

Associate Director, Revenue & Communications · Micromentor

Works directly with ESOs, CDFIs and economic development organizations to set up mentorship programs with Micromentor. Led this session for Oregon’s Regional Innovation Hubs in October.

Frequently asked questions

Who should attend?

Anyone designing, running or growing a mentorship program for entrepreneurs: entrepreneur support organizations, incubators and accelerators, small business development centers, chambers and economic development teams.

We already run a mentorship program.

Good. The session covers designing, managing and growing a program, so it's useful whether you're planning one or improving the one you have.

Do we need volunteer mentors?

Not necessarily. At Micromentor all of our mentors are volunteers, and we'll talk about where a volunteer model works well, what it still requires from your team, and where you might need paid expertise.

I can't make the live session.

Register anyway. Everyone who registers gets the recording.

Does it cost anything?

No. The webinar is free.

What would a mentorship model designed for your organization need to look like?

Wednesday, November 18 · 12:00 PM CT / 1:00 PM ET · Free · Recording sent to everyone who registers

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